Rabbi Zvi Elimelech Shapiro of Dinov (1783-1841) explains the Kabbalistic
significance of the holiday of Tu B'Av. The Talmud writes that forty days before one's embryo is formed, Heaven declares who his future spouse will be. In Tractate Rosh HaShana, a dispute is discussed at great length between Rabbi Eliezer and Rabbi Yehoshua. Rabbi Eliezer maintains that Adam was created on the first of Tishrei. Adam was created on the sixth day of creation; therefore, the world was created on the twenty-fifth day of the month of Elul. Forty days before the creation of the world, the day on which all spouses must have been divinely declared was the
fifteenth of Av. This is the cause of the celebration of Tu b'Av and its links
to marriage and matchmaking. It is from the day of Tu B'Av, that it is customary
to begin using the New Years greetings to fellow Jews in anticipation of Rosh
HaShannah, the first of Tishrei.
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