There's a long and venerable -- and not very pretty -- history of disputes among religious groups, especially in break-away contexts, over the trademark rights in their names. There have also, l'havdil, long been succession fights among Chasidim upon the deaths of their rebbes, which in recent years have spilled into the secular courts, despite the issur chamur against going to arkaos to resolve disputes among Jews. But this is the first time I know of where these two things have combined: A Hasidic trademark fight.
Read the rest at Likelihood of Confusion.
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